India Alcohol Market Research Report By Beverage Type (Beer, Spirits, Ready-to-Drink (RTD) Beverages, Wine), by Product Origin (Country Liquor (or Indian Made Indian Liquor - IMIL), Indian Made Foreign Liquor (IMFL), Imported Alcohol), by Distribution Channel (On-Trade, Off-Trade), by Region- Global Forecast to 2034
July-2025 Formats | PDF | Category: Food & Beverage | Delivery: 24 to 72 Hours
The India Alcohol Market is expected to demonstrate steady growth with a Compound Annual Growth Rate (CAGR) of 7.4% from 2025 to 2034. By 2025, revenues are expected to reach $50 billion and revenues increase every year to $80 billion by 2034. Additional growth of this market will be driven by changes in consumer preferences, cheers to increases in disposable income, and the rise of social drinking culture in India.
India Alcohol Market: Overview and Growth in the Upcoming Year
The India alcohol market is projected to achieve robust growth in the coming years. With evolving consumer preferences and a more general acceptance of consumption and use of alcohol, with demand likely to rise with respect to the aforementioned transformations. The growing acceptance of craft beers, premium spirits, and flavoured alcoholic beverages are emerging as catalysts for change in the industry.
In addition, the influence of increased disposable income and Western culture have also led to increased demand for a wider variety of alcoholic products in the country. This trend is supported by the growth of the young population, an ample number of individuals who are new to the alcohol market and therefore more likely to experiment with novel and different alcoholic products.
The market is also seeing a shift towards healthier and organic options, and some products are marketed with low-calorie and gluten-free options. Some manufacturers are engaging in product innovation and providing more product offerings than ever in terms of diversity.
In closing, the India alcohol market is set to see increasingly strong growth in the near future, and the opportunity for profit while participating in this future growth is available to both local and worldwide contributors.
The Indian alcohol market influences various industries within the country. The alcohol sector provides economic benefits through tax revenues, employment, and creating jobs in related sectors, including agriculture, tourism, and hospitality. In addition, the Indian alcohol market affects indigenous manufacturing sectors and the distribution channel, opening doors for suppliers, distributors, and retailers.
On the other hand, industry growth may contribute to a host of negative public health and safety concerns. Consequences include: addiction, drunk driving, social issues, and other potential consequences in the public realm. Regulation creates a framework within which stakeholders attempt to comply, all while promoting responsible consumption. As established, the India alcohol market can be multifaceted in helping shape the Indian economy and society, therefore stakeholders must account for the potential risks while consider how best to maximize its benefits.
Updated Report Introduction, Overview, and In-depth industry analysis:
- 100+ Pages Research Report (Inclusion of Updated Research).
- Provide Chapter-wise guidance on Markets.
- 2025 Updated Regional Analysis with Graphical Representation of Size, Share & Trends
- Includes Updated List of tables & figures.
- Updated Report Includes Top Market Players with their Business Strategy, Sales Volume, and Revenue Analysis.
India Alcohol Market Top Companies:
Evaluate the strategic positioning and innovation pipelines of leading market companies-from multinational enterprises to disruptive regional firms. Understand how key players are innovating, expanding, and capturing value, and use competitive benchmarks to plan your next move.
- Carlsberg India Pvt. Ltd.
- Diageo PLC
- Anheuser-Busch InBev.
- Crown India Alcohols India Limited
- B9 Beverages Pvt. Ltd.
- Heineken N.V.
- United Breweries Holdings Limited
- Carlsberg A/S
- Devans Modern Breweries Ltd.
- Radico Khaitan Ltd.
- Dogfish Head Craft Brewery, Inc.
- Beijing Enterprises Holdings Limited
- Sierra Nevada Brewing Co.
- Squatters Pubs and Craft India Alcohols
- The Boston India Alcohol Company, Inc.
India Alcohol Market News
23 May 2025 Diageo India expects price drop for some spirits after free trade pact with UK
Earlier this month, India and the UK finalized the FTA, agreeing to reduce the 150% import duty on scotch whisky and gin to 75% initially, with a further decrease to 40% over the subsequent decade.
January 20, 2025 Heineken’s United Breweries to resume beer supply to Indian state
Jan 20 – Heineken’s (HEIN.AS), opens new tab Indian unit United Breweries (UBBW.NS), opens new tab will resume beer supplies to India’s Telangana state, the company said on, weeks after it halted supply over pricing and non-payment of dues by the state government.
Segmented View of the Industry:
The India Alcohol Market is mapped through a multidimensional lens-tracking shifts across Product Type, applications, and geographic regions. This segmented approach enables businesses to localize their growth plans and align offerings with the most profitable demand centers.
Segmentation by Beverage Type
- Beer
- Spirits
- Ready-to-Drink (RTD) Beverages
- Wine
Segmentation by Product Origin
- Country Liquor (or Indian Made Indian Liquor – IMIL)
- Indian Made Foreign Liquor (IMFL)
- Imported Alcohol
Segmentation by Distribution Channel
- On-Trade
- Off-Trade
Global Geographic Coverage:
The report provides in-depth qualitative and quantitative data on the India Alcohol Market for all of the regions and countries listed below:
North America
United States: The alcohol market in the United States is one of the largest alcohol markets in the world. It has a strong demand for beer, wine, and spirits. Alcohol consumption is deeply rooted in American culture and there is a preference for craft beers and premium spirits. Key players in the alcohol market in the United States include the major breweries Anheuser-Busch InBev, Molson Coors, and major spirit brands such as Diageo and Pernod Ricard. The legal drinking age ranges from 18 to 21 years old depending on the state; however, the most commonly accepted drinking age in the US is 21 years old. The US alcohol market is heavily regulated and there are strict rules on production, distribution, and marketing. Canada: The Canadian alcohol market has a strong demand for craft beer and wine, and domestic distilleries are also growing in popularity. Key players in the Canadian alcohol market include Labatt Brewing Company, Molson Coors, and Constellation Brands. The legal drinking age in Canada is generally 19 years old, except for Quebec, where drinking age is 18. The provincial liquor boards control alcohol sales and distribution in Canada and the liquor boards regulate the sale of alcohol across Canada.
In conclusion, the US and Canadian alcohol markets have vibrant alcohol markets with differences in regulations and consumer preferences.
Europe
Germany – As a powerhouse market with strong beer culture, Germany is one of the leading markets when it comes to alcohol in Europe. Germany has many, many beers – traditional and craft beers – and the citizens participate and enjoy local and travelling tourists do, too. Furthermore, even regions like Mosel and Rheinhessen, who further the quality of wines produced, all also contribute to the amazing alcohol that Europe has available.
France – When you think of alcohol, there is no way you can’t think of France – especially in regards to wines. The processes and availability of wines produced in France, from Bordeaux to Champagne, are revered around the world. Additionally; being a large producer of spirits like Cognac and Armagnac also contributes to its role in the global alcohol market.
Italy – Country of rich regions, Italy produces many well respected and iconic wines, from Chianti to Barolo in regions like Tuscany and Piedmont. Italy also has a very extensive catalogue of traditional spirits, such as Limoncello and Amaretto, to further contribute to the country’s alcohol landscape.
Overall, the alcohol market within Europe is a rich melting pot of trends, tradition, and innovation that continues to provide an endless supply of products for consumers to enjoy.
Asia Pacific
The alcohol market in India is a vivid and diverse market shaped by numerous aspects. In the regional analysis content that follows, it is worth noting that India falls within the Asia Pacific region, and Asia Pacific is one of the regions of the world where the alcohol market commercially business operates.
Alcohol in India can be identified more as a societal drinking necessity with meanings, rooted in culture while engaging in social gatherings and festivities. India has a wide range of alcohol production, and there is a diverse range of products available in the market from traditional spirits such as whiskey, rum, vodka, and beer. However, a growing disposable income and lifestyles transformation, particularly the urban population of India, also facilitates growth in the alcohol market.
The alcohol market in India, on a regional level, has it’s own identity in how it consumes alcohol, store selling activities, positioning against legal frameworks, and less traditional consumption formats typical of western markets. Ultimately, the structures of state-level policies on legal compliance can completely impact the different alcohol sales/distribution models because individual state-level policies vary widely and are simply unique by nature. Thus, this regional inconsistency contributes to the dynamic behaviour of India’s alcohol market as a business.
Middle East
Saudi Arabia: The alcohol market in Saudi Arabia is primarily limited to non-Muslim expatriates from licensed establishments, making it one of the most regulated markets in the world. However, there is an increasing demand for imported and premium alcohol products in Saudi Arabia.
United Arab Emirates: With a booming tourism sector and a populous expatriate population, the United Arab Emirates is one of the fastest-growing alcohol markets. Alcohol consumption is on the rise in Dubai and Abu Dhabi; variety and promotion of premium and luxury trends are prospering in the market.
Qatar: Like the rest of the Middle East, Qatar has a bustling hospitality sector that feeds the demand for alcohol products. The alcohol market in Qatar consists of hotels, bars, and duty-free shops, offering a diverse product assortment in both imported and local alcoholic beverages.
Oman: With a growing expatriate workforce and increasing consumer spending, Oman is at present experiencing an alcohol market boom, with an upsurge in imported alcohol products. Oman has a booming tourism industry which contributes to the growth in demand for various types of alcoholic products.
Within each country of the Middle East, a distinct landscape exists for the India alcohol market, shaped by different consumer preferences and regulatory pressures affecting the development and flow of the industry.
Reasons To Buy:
- The research would help top administration/policymakers/professionals/product advancements/sales managers and stakeholders in this market in the following ways.
- The report provides India Alcohol Market revenues at the worldwide, regional, and country levels with a complete analysis to 2034 permitting companies to analyze their market share and analyze projections, and find new markets to aim for.
- To understand the most affecting driving and restraining forces in the market and their impact on the global market.
- Major changes and assessment in market dynamics and developments.
- The objective of the India Alcohol Market report is to identify new business opportunities using quantitative market forecasts.
- Formulate sales and marketing strategies by gaining an understanding of competitors, their positioning, and strengths & weaknesses.
FAQ – What Global Leaders Are Asking
What is the growth prospect for the India Alcohol Market by 2034?
India Alcohol market is expected to achieve a stable growth rate with a compound annual growth rate (CAGR) of about 7.4% from 2025 through 2034.
What is driving the growth of the India Alcohol Market?
The India Alcohol Market is being primarily driven by an increase in disposable income and changing consumer preferences towards premium and craft spirits. Additionally, the rise of social drinking culture and the growing popularity of online alcohol delivery services are also contributing to the market’s growth.
Who are the key players in the India Alcohol market, and what are their market shares?
The India Alcohol market includes major companies like Carlsberg India Pvt. Ltd., Diageo PLC, Anheuser-Busch InBev., Crown India Alcohols India Limited, B9 Beverages Pvt. Ltd., Heineken N.V., United Breweries Holdings Limited, Carlsberg A/S, Devans Modern Breweries Ltd., Radico Khaitan Ltd., Dogfish Head Craft Brewery, Inc., Beijing Enterprises Holdings Limited, Sierra Nevada Brewing Co., Squatters Pubs and Craft India Alcohols, The Boston India Alcohol Company, Inc.
Specific market share data is not publicly available and is typically provided in detailed, proprietary market research reports.
Which regions are leading the India Alcohol market growth?
The India Alcohol market is witnessing significant growth, with North India and South India leading the market expansion. The rise in disposable income, changing consumer preferences, and increasing urbanization are driving the growth in these regions.
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